AppTicket
New hotsite features
2023 - 2025 · Visit website
Principal Product Designer, and UI Front-end Developer. AppTicket is a sales platform and social strategies for events. More than 20.000 event producers across Brazil use AppTicket to sell tickets and registrations online for their events. Business meetings, music and sports events, parties, and so on.
Roles
Product Design, UI Front-end, Product Strategy, Research, Prototyping, UX Writing, Microcopy.
  • Designed and implemented new components for the event landing page (hotsite) to increase conversion, urgency, and social proof.
  • Introduced smart tags to indicate event exclusivity, popularity, and live interest (e.g. number of people viewing).
  • Created urgency callouts and real-time elements like ticket sales alerts and countdowns to lot changes.
  • Enhanced social presence cues by showing confirmed attendees’ avatars and names, reinforcing participation momentum.
  • Refined UI and copy to generate urgency in a reassuring and positive way, avoiding negative pressure.
Goals
  • Increase user engagement and conversions through smart urgency and social proof mechanisms.
  • Reinforce event credibility and desirability via visual and behavioral cues.
  • Provide contextual feedback to help users feel confident in their purchase decision.
  • Deploy low-effort, high-impact UI components that could scale across events with different needs.
Process
  • Research & Prioritization
    Identified user hesitation points during purchase and studied high-converting e-commerce patterns.
  • UX Writing & Visual Concepts
    Crafted urgency and social-proof copy in a human, non-anxious tone. Designed visual elements with high clarity and contrast.
  • UI Design & Prototyping
    Created and tested multiple UI elements (e.g. badges, alerts, counters) in different event contexts.
  • Front-end Development
    Developed and deployed the new components, making them modular and adaptable to other event hotsites.
  • Post-launch Monitoring
    Measured impact on conversion and adjusted copy/UI when necessary. Continued A/B testing and optimization.
Impact & Results
  • Up to 8% increase in conversion rate across events with the new urgency and social-proof components.
  • Reduced average decision-making time by showing persuasive context right before checkout.
  • Improved perception of event exclusivity and demand, leading to faster ticket sellouts.
  • Strengthened user engagement through real-time feedback, social interaction indicators, and trust signals.
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