AppTicket – Hotsite features

Roles

Product Design, UI Front-end, Product Strategy, Prototyping, UX Writing, Microcopy.

Designed and implemented new hotsite components to increase conversion; urgency and social proof were chosen from backlog and market best practices, and could be A/B tested quickly.
Added smart tags for exclusivity, popularity, and live interest (e.g. "X people viewing") so users had clear context without feeling pressured .
Built urgency callouts and real-time elements—ticket alerts, countdowns—with copy and UI tuned to feel motivating, not anxious .
Surfaced social proof (e.g. avatars, confirmed attendees) to reinforce momentum and trust; kept components modular so they could be reused across event types.
Refined UI and microcopy iteratively based on metrics and backlog so we could scale impact without one-off customizations.

Goals

Increase engagement and conversion through urgency and social proof without negative pressure.
Reinforce event credibility and desirability with clear, contextual cues.
Ship low-effort, high-impact UI components that scale across events and are easy to maintain.

Process

Prioritization
Defined scope from backlog and metrics—hesitation points and conversion levers came from existing data and client needs, not dedicated research.
UX Writing & Visual Concepts
Wrote urgency and social-proof copy in a human, reassuring tone; designed visual elements for clarity and contrast so they worked on mobile and desktop.
UI Design & Prototyping
Created and tested badges, alerts, and counters in different event contexts to validate behavior before full rollout.
Front-end Development
Built and deployed components in a modular way so they could be reused across hotsites and updated without touching every event.
Post-launch
Tracked conversion metrics and iterated on copy and UI via A/B tests; improvements driven by backlog and results, not user research.

Impact & Results

Up to 8% conversion lift on events using the new urgency and social-proof components.
Shorter decision time by surfacing persuasive context right before checkout.
Stronger perception of exclusivity and demand, supporting faster sellouts.
Better engagement through real-time feedback and trust signals without adding friction.