AppTicket
Website redesign
2023 - 2025 · Visit website
Principal Product Designer, and UI Front-end Developer. AppTicket is a sales platform and social strategies for events. More than 20.000 event producers across Brazil use AppTicket to sell tickets and registrations online for their events. Business meetings, music and sports events, parties, and so on.
Roles
Product Design, UI Front-end, Product Strategy, UX Writing, Visual Design, Prototyping, Component Library.
  • Redesigned the main Appticket website to evolve it from a simple institutional page to a full event discovery platform.
  • Created a new homepage that highlights major events, featured categories, and key value propositions for both audiences: attendees and producers.
  • Developed landing pages for specific event types (e.g. concerts, festivals, exhibitions), each optimized to showcase unique offerings and increase conversions.
  • Introduced modular components for hero banners, testimonials, partner logos, event carousels, and category navigation.
  • Aligned visual language and content tone to reinforce trust and position Appticket as a major player in the ticketing ecosystem.
Goals
  • Transform Appticket into a compelling event catalog to improve discoverability and drive ticket sales.
  • Create a more strategic first impression for event organizers and potential partners.
  • Drive qualified traffic to featured events through category-specific landing pages.
  • Strengthen Appticket’s positioning and brand credibility in a competitive market.
Process
  • Research & Positioning
    Benchmarked other ticketing and event discovery platforms, mapped stakeholder expectations and business goals.
  • Information Architecture
    Restructured the site map to support different user journeys: consumers browsing events and producers evaluating the platform.
  • Visual Design & Copywriting
    Created a fresh visual identity that aligned with Appticket's tone and emphasized scale, energy, and trust.
  • Modular Design System
    Developed reusable UI components and templates to streamline future updates and marketing efforts.
  • Front-end Implementation
    Built responsive, SEO-optimized pages using lightweight and scalable front-end practices in Vue.
Impact & Results
  • Traffic to featured events grew by 35%, and average session duration increased by 20% due to improved navigation and design.
  • Conversion rates on landing pages improved by 25%, with specific event category pages seeing a 30% increase in visits.
  • 85% of users described the platform as trustworthy, contributing to brand recognition in key markets.
  • Bounce rates dropped by 15%, and overall site conversions increased by 9%, thanks to a smoother and more interactive user experience.
  • Improved brand perception among producers and partners, with better conversion in B2B sales approaches.
  • Strengthened Appticket's position as a large-scale, multi-segment ticketing platform.
  • Enabled more strategic marketing campaigns with a flexible and scalable front-end structure.
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