AppTicket – Website redesign

Roles

Product Design, UI Front-end, Product Strategy, UX Writing, Visual Design, Prototyping, Component Library.

Led the redesign of the main AppTicket site from a simple institutional page to a full event discovery platform so we could drive qualified traffic and improve positioning.
Designed a new homepage that highlighted featured events, categories, and value for both attendees and producers; I structured content so key messages were clear without clutter .
Built landing pages for event types (concerts, festivals, exhibitions) with patterns optimized for conversion and reuse—so marketing could scale without custom builds.
Created modular components: hero banners, testimonials, partner logos, carousels, category nav; kept the front-end lightweight and SEO-friendly for performance and iteration speed.
Aligned visual language and copy to reinforce trust and position AppTicket as a leading player in the ticketing ecosystem.

Goals

Turn the site into a compelling event catalog to improve discoverability and ticket sales.
Create a stronger first impression for event organizers and partners.
Drive qualified traffic to featured events via category-specific landing pages.
Strengthen brand credibility and support scalable marketing with a flexible, maintainable front-end.

Process

Goals & Positioning
Aligned with stakeholders on business goals and positioning; scope came from backlog, client needs, and market—no formal research.
Information Architecture
Restructured the sitemap for two main journeys: consumers browsing events and producers evaluating the platform—so navigation and content supported both.
Visual Design & Copy
Defined a clear visual identity and tone that emphasized scale, energy, and trust while staying consistent with the product.
Modular Design System
Built reusable UI components and templates so future updates and campaigns could ship faster without one-off pages.
Front-end Implementation
Implemented responsive, SEO-optimized pages with Vue and a lightweight stack for fast load and easy iteration.

Impact & Results

Traffic to featured events up 35%; session duration up 20% from better navigation and structure.
Landing page conversion up 25%; category pages saw ~30% more visits.
85% of users described the platform as trustworthy; bounce rate down 15%, site conversion up 9%.
Stronger brand perception among producers and partners; better conversion on B2B touchpoints.
Flexible front-end enabled more strategic campaigns and faster marketing iterations.