Dinie
2013 ·
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Product Designer. Dinie is a fintech platform that powers instant
credit and B2B payments for SMBs in Brazil, partnering with
leading digital platforms to drive financial inclusion and growth.
Roles
Product Design, UX/UI, Product Strategy, User Research,
Onboarding, Prototyping, User Flows, Front-end Alignment.
- Led the redesign of Dinie’s onboarding experience, enabling embedded credit solutions to scale with better usability and adoption.
- Conducted user interviews, behavioral analysis, and data exploration to identify friction points and define the optimal onboarding flow.
- Delivered a complete UX and UI redesign that aligned business needs with user behavior, focusing on clarity, trust, and conversion.
- Created responsive, accessible design patterns and collaborated closely with developers to ensure high-quality implementation.
- Synthesized findings from both qualitative and quantitative sources to iterate quickly and deliver a cohesive, conversion-optimized experience.
Goals
- Streamline the onboarding flow to minimize user drop-off and ensure faster time-to-value.
- Strengthen trust in Dinie’s brand by offering a modern, transparent and efficient user journey.
- Design for scale, supporting multiple platform integrations and different user profiles.
- Create a system that could evolve and adapt with Dinie’s roadmap and client base.
Process
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Discovery & Research
Interviewed key platform users and analyzed onboarding funnel metrics to identify usability gaps and business blockers.
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Journey & Flow Mapping
Mapped frictionless entry points across partner platforms, credit eligibility validation, and user verification flows.
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Wireframes & Prototypes
Designed wireframes and interactive prototypes to simulate critical moments of the onboarding journey.
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Final Design & Handoff
Delivered polished UI with consistent component logic, accessibility standards, and full documentation for development.
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Validation
Conducted usability tests and implemented iterative refinements based on real usage data and user sentiment.
Impact & Results
- Improved conversion rate significantly by simplifying complex onboarding requirements.
- Reduced user drop-off during onboarding by introducing clearer steps and guidance.
- Enabled embedded lending at scale with a modular onboarding flow adaptable to different partner platforms.
- Aligned product design with regulatory and business constraints, allowing safe and fast credit activation.
- Helped Dinie scale instant B2B credit access for SMBs across Brazil, supporting financial inclusion.
Let’s talk about our next project.